CEO. Speaker. High-Performance Strategist.

Keynote Speaker on Leadership & High-Performance Teams

CEO of Primera – A Leading Cooperative in the Green Industry

Business Strategist Helping Leaders Scale Without Burnout

If you ever meet Jeff Braun, here’s what you’ll notice right away—he’s all about growth, leadership, and helping people win.

Ask anyone who’s worked with him, and they’ll tell you:

✔ He leads with strategy and heart.

✔ He builds high-performance teams that don’t just work hard—they win.

✔ And he’s been doing it for over 25 years, from leading billion-dollar businesses to running his own company.

CEO of Primera – Leading the Future of Independent Distribution

Today, Jeff is the CEO of Primera, one of the most influential cooperatives in the green industry. He stepped into the role in 2020, bringing his decades of leadership experience to help independent distributors and suppliers scale smarter, grow stronger, and stay competitive in an evolving market.

Since taking over, he’s:

But here’s the thing—Jeff doesn’t just manage businesses, he transforms them.

He believes that independent distributors should have the same power, influence, and resources as the big players. That’s what he’s building at Primera—a world-class cooperative that gives its members a competitive edge.

Speaker & Leadership Coach – Helping Leaders Win at Work & in Life

Jeff is a certified speaker with Jon Gordon and John Maxwell and the creator of the IMPACT Philosophy, a leadership model designed to help individuals and organizations achieve greater results faster without burnout. Before taking over Primera, Jeff built The Jeff Braun Company to help executives, leadership teams, and organizations unlock their full potential.

Jeff speaks at:

🎤 Industry conferences where leaders sharpen their skills

🏆 Executive retreats for high-performance teams

📈 Corporate events where businesses need growth strategies that stick

His topics? Leadership, high-performance teams, and how to scale a business without burnout.

Audiences love him because he doesn’t just talk about leadership—he’s lived it. He’s built teams, managed billion-dollar businesses, and led organizations through massive growth. His stories hit home, and his strategies get results.

22 years at Stanley Black & Decker (DEWALT) – Leading Billion-Dollar Growth

Before stepping into speaking and consulting, Jeff spent 22 years at Stanley Black & Decker / DEWALT —and he didn’t just climb the corporate ladder, he built new rungs along the way.

✔ He started as an intern and worked his way up to Vice President.

✔ He led DEWALT’s U.S. Commercial Division, managing a $950M+ business.

✔ He revamped go-to-market strategies and led back-to-back record years.

✔ And he built high-performance sales teams that won big—year after year.

However, after two decades of leading at the highest level, Jeff wanted more than boardrooms and bottom lines—he wanted to help other leaders create their own success stories.

That’s when he left the corporate world, started The Jeff Braun Company, and took the stage as a speaker, consultant, and CEO.

Beyond the Boardroom – Who is Jeff Braun?

When he’s not leading, speaking, or building high-performance teams, you’ll find Jeff:

🏝 Traveling and aking memories with his wife Lisa, daughters Taylor and Michelle, son-in-law Gardner, and

first granddaughter Rayvn.

🎢 Competing in (sometimes too intense) family game nights

🏌️‍♂️ Golfing (and possibly overanalyzing his swing)

🐶 Hanging with his two dogs, who have no idea he runs a company

At his core, Jeff is about leadership, strategy, and helping people win—whether that’s in business, on stage, or in life.